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Ecommerce Strategy & Management for Founder-Led Brands

Clarity for small e-commerce businesses figuring it out as they go.

Make smarter moves and grow with intention.
About Me

Stuck in the Day-to-Day?

Founder-run ecommerce brands often need help cutting through the noise, finding clarity, and focusing on the work that actually drives growth.
 

When efforts feel scattered and growth stalls, the goal is to get clear, get aligned, and start moving in the right direction. Because growth doesn’t come from doing more. It comes from doing the right things, better.
 

Support can span the full scope of ecommerce, including marketing, sales channels, day-to-day operations, systems, fulfillment, wholesale, and strategic planning, so the business has what it needs to move forward with confidence.

How we work with you
What We Do

Find a Clearer Path Forward

so you can create a clear framework and stop treating everything like a priority.
 

Identify Where You Should Focus

so you can make confident, data-informed decisions and stop guessing.
 

Move from Reactive to Strategic

so you can stay ahead of problems and focus on what really matters.
 

Create a Roadmap
for Growth

so you can stop spinning your wheels and see measurable progress fast.
 

Platform Partners

Ecommerce Platform & Channel Experience

Customers shop everywhere, from major marketplaces to a brand’s own online store. Choosing the right platforms and building a strong, consistent presence across each one helps simplify multichannel selling, improve the customer experience, and create more room to focus on developing great products and growing the business.

ECOMMERCE WEBSITE

Shopify & Shopify Plus, Wix, New Platform Migrations​​

ONLINE MARKETPLACES

Amazon, Chewy, Walmart, Wayfair, Etsy, eBay
 

Wholesale Channels

Faire, RangeMe, DVM Central, ShopDot Pet​

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SOCIAL COMMERCE

Facebook/Instagram Shop

TikTok Shop​​​

Ecommerce Services for Your Business

01 Get Clarity

Find Your Focus Audit

A personalized business audit designed for small eCommerce brands ready to scale with clarity.


 

02 Collaborate

Leadership Alignment

A monthly partnership for eCommerce brands who need strategic support or fractional leadership.

 

03 Get it Done

E-Commerce Management

Reliable, flexible eCommerce support to assist with channel management, customer service & more.

 

Ecommerce Growth in Action

Case Study 01: Ecommerce Growth for Pet Brand

Challenge: Unclear profit margins, basic product pages, outdated email automation & segmentation, flat AOV, poor subscription integration

Results: 2.5X website sales, 2x top-10 ranked keywords, +40% attributed email sales, +25% AOV, 5x subscription growth

Case Study 02: Shopify Growth for Home Goods Brand

Challenge: Stalled Amazon sales, outdated website, lacked marketing funnel, long shipping lead times.
 

Results: 4x Amazon growth, 4.5x Shopify growth, +50% attributed email sales, - 60% shipping lead times

Case Study 03: Building a B2B & Wholesale Channel

Challenge: D2C brand lacked framework to foster B2B partnerships

Results: 20% B2B revenue mix, 100+ new retailers, Chewy partnership, 15+ industry tradeshows, +30% qualified leads

Ready to Stop Guessing &
Make Decisions with Confidence?

Let's discuss how a strategic partnership can help you cut through the noise, find clarity, and focus on the work that actually drives brand growth.

Frequently asked questions

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